Welcome to this edition of the SoDA Report on Digital First, Digital Fast, developed in partnership with Contentful.

Now, more than ever before, agency and business leaders are adapting to disruption by operating in a digital-first mindset; creating innovative experiences that raise the bar for customer’s expectations. But staying competitive also requires speed without sacrificing quality.

A case in point – in SoDA’s 2020 Global Digital Outlook Study with Forrester, 62% of agency leaders said that “speed of delivery” was becoming a bigger factor in whether or not they won new projects. So, while “Digital First” becomes the mantra of organizations seeking to reinvent and transform themselves, “Digital Fast” is an ever-present expectation placing increased pressure on teams responsible for delivery.

We are thrilled to feature this report in a series of white papers released under The SoDA Report On… moniker designed to conduct deep dives on a targeted issue which impacts the companies and people who are creating the future of marketing and digital experiences. In this edition, agency founders and business leaders will share how they’re bridging the gap between reality and customer expectations in the digital-first era.

I’d like to thank Contentful for partnering with us on this valuable initiative. We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.

Lakai Newman, SoDA Communications Manager + Managing Editor & Head of Production, SoDA Report