An inspiring physical and digital demonstration of the global scale of Facebook’s impact.
Facebook Global Partner Center
Looking to roll out a new, strategic design vision for their Global Partner Centers in locations around the world, Facebook wanted to provide key guests with unique, customized experiences that would inspire them with the company’s audacious vision for the future.
Working collaboratively with Facebook’s various teams, HUSH created a multi-faceted brand experience punctuated by several high-touch interactive installations that utilize iconic Facebook imagery (such as Reactions) and visual representations of Facebook’s global data to connect the spaces across locations.
These layered experiences involve distinct Facebook and Instagram-branded sections designed to highlight their mission, culture, products and services -- including an installation that leverages Facebook Reactions in a fun and interactive way, an area to celebrate the social good happening on Facebook, a hall of pulsing light showcasing historically significant, cross-cultural patterns on the platform, a globe-like theater to interact with worldwide insights, and more.
In the end…
Collectively, the experiences both support Facebook’s reputation for innovation and allow for customizable expressions of the brand that let each Facebook hub have its own cultural biography.