Welcome to this special edition of the SoDA Report On the Modern Talent Landscape, developed in partnership with Deltek.

We’re thrilled to include this report in a series of other deep dives on timely, targeted issues which impact the companies and people who are creating the future of marketing and digital experiences.

In this edition, SoDA and Deltek explore the modern talent landscape – including the ways agency leaders are sourcing, hiring, developing, and retaining talent; the technologies, tools, and infrastructures impacting operations; and the processes, strategies, and skillsets needed to remain competitive.

This report provides an in-depth research component and summation. The findings of the research highlight the key issues that agency leaders face, the challenges they need to address, and delivers valuable metrics into the current talent market as well as trends to watch for the year ahead.

In addition to the research section, this report includes original articles by brilliant minds hailing from Column Five, Media.Monks, Reason, and more.

I’d like to thank the Deltek team for their continued support of SoDA and the SoDA Report series. We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.

Lakai Newman, Managing Editor & Head of Production, SoDA Report