Welcome to this special edition of the SoDA Report on the Next Agency Model, developed in partnership with Deltek.

A global pandemic, escalating social unrest and economic volatility has created an uncertain operating environment – but has also motivated agencies and business leaders to redesign the future of their business.

We are thrilled to add this report to a larger series designed to conduct deep dives on targeted issues which impact the companies and people who are creating the future of marketing and digital experiences.

This report features contributions from Red Badger, UltraSuperNew, Handsome, Deltek and MediaMonks – showcasing business ideas and thought leadership from around the globe – from London to Austin to Tokyo. Authors candidly share how they’ve responded to the pandemic, their level of preparedness for disruption, and how to create a stronger business model for the future.

Presented alongside this brilliant thought leadership, readers will also have access to research trends that represent a state of the industry outlook from more than 100 agency and client-side executives. 

I’d like to express immense gratitude to the Deltek team for their continued support of SoDA and the SoDA Report series. We hope you enjoy this report and, as always, welcome your feedback, ideas and contributions for future editions.

Lakai Newman, SoDA Communications Manager + Managing Editor & Head of Production, SoDA Report