Welcome to this edition of the SoDA Report on Human-Centered Design, developed in partnership with UserTesting.

Welcome to this special edition of The SoDA Report On… Human-Centered Design, developed in partnership with UserTesting.

We’re thrilled to include this report in a series of other deep dives on timely, targeted issues which impact the companies and people who are creating the future of marketing and digital experiences. 

In this edition, SoDA and UserTesting join for an exploration of the imperative to reshape design through a distinctly human lens.

Human-centered design stands as a pivotal paradigm within the design community, placing the end user at the forefront of the creative process. This approach not only challenges the creative and design community, but it fosters innovation and empathy-driven solutions. In an era where user expectations continue to evolve rapidly, human-centered design serves as a compass guiding designers towards creating meaningful, responsive, and engaging experiences that resonate with diverse audiences.

This report includes original articles by brilliant minds hailing from DPDK, Struck, AREA 17, Infinum, Your Majesty, and more.

I’d like to thank the UserTesting team for their support of SoDA and the SoDA Report series.

We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.

Lakai Newman, Managing Editor & Head of Production, The SoDA Report