The Future of the Agency Model

Welcome to this special edition of the SoDA Report on the Future of the Agency Model, developed in partnership with Deltek.

We’re in an industry that prides itself on creativity and innovation; there’s no one way to get the job done. However, we all understand that agencies must continuously adapt to continue being competitive and profitable. Clients are becoming increasingly impatient and want more momentum from the industry. If they don’t receive high-quality output, and lots of it, they’re willing to do it themselves.

But the future isn’t as bleak as it seems. Agencies that respond to the future of work aren’t likely to disappear. There’s no crystal ball that can accurately predict exactly what the agency of the future will look like, but it could be significantly different to today's model.

Authors from Adrenalin, MediaMonks, Column Five, Reason and more share real-life examples of challenges, modifications, successes and tools to shed insight into best practices and designing the future of the agency model.

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