United By Blue is turning the tide against wasteful apparel manufacturing. In order to achieve UBB’s mission, Verbal+Visual identified the key component that makes them special: an unwavering support to clean our waterways.

Utilizing UBB’s founding principle of one product sold equaling one pound of trash removed from our waterways, we created a dynamic app that ticks up every time a product is sold on the site. The team at UBB continuously follows suit by ensuring that the amount of trash collected matches or surpasses the site total at all times.

With exciting new collections and collaborations being launched frequently, we designed a modular content system that enables the UBB team to curate collection-centric landing pages that intertwine content and commerce in-house.