To bring people back to a beloved 64-year-old brand, Pereira & O’Dell launched a campaign with a whole new promise.

IHOP has a lot of built-in brand love. Pereira & O’Dell needed to turn that love from passive to active. To do that, they launched an effort to redefine IHOP as masters of the griddle, crafters of a joyful atmosphere and conduits of togetherness. These ingredients form a simple recipe, guaranteed to deliver on a simple promise. That they will always put a smile on your plate.