Museum of Life & Science
A mobile app that leveraged the best in AR technology to capture and build on the core idea of their new exhibit, Earth Moves.
Museum of Life & Science AR Mobile App
When the Museum of Life and Science came to Viget, the Durham-based museum wanted a new approach to bring their brand and experiences into the digital world. They didn’t want to just translate their exhibitions into a digital medium — they wanted something that would actually enhance visitors’ visits in a meaningful, innovative way.
Viget created an augmented reality (AR) experience that allowed visitors to learn about geological processes and added a new layer of engagement and interaction to their “Earth Moves” exhibit.
The AR app allows users to project a 3D waterfall on a horizontal surface in front of them. The app then takes them through the three phases of waterfall development. Users can interact with informational tooltips related to the formation of a waterfall and share what they learn on social media. This approach was designed to teach exhibit visitors the key concepts of geomorphology and how human behavior impacts Earth. It was designed to engage audiences in an innovative way that complements the large and small graphic panels along with the large-scale exhibit imagery.
In the end…
Viget brought the best in AR technology to the Museum of Life and Science. Their work allowed them to extend the experience into the digital world in a meaningful way — while also showcasing the ability to merge science and technology.