Below the Surface AR

Deadly legal fishing methods are killing thousands of dolphins every year. In 2019 alone, over 11,000 dolphins were killed as bycatch off the west coast of France. At this rate, dolphins will have disappeared from the region in less than two decades. Resn and Sea Shepherd partnered to create Below the Surface AR and shine a light on what bycatch really is: the brutal extermination of sea life.

Below the Surface AR transports you beneath the waves to experience the cost of bycatch for yourself. Zooming in from a bird’s-eye view of the Earth to the depths of the sea, the journey starts beneath the tranquil ocean before being disrupted by countless dolphins struggling in tangled fishing nets. Suddenly, a fishing boat begins discarding bloodied, dead dolphins overboard—victims of bycatch. “Our goal is to shine a light on what bycatch really is: the systematic extermination of sea life,” says Rik Campbell, Resn’s Global Managing Director. “It’s the fishing industry’s dirty little secret and, for some reason, it’s all perfectly legal.”