Problem Solvers

Our relationship with Arc’teryx runs deep and we share an affinity for solving problems with creative storytelling and design. That’s why we were so excited to help Arc’teryx launch Problem Solvers, a site devoted to the designers, perfectionists, makers and outdoor-lovers that work behind the scenes. 

We wanted to tell individual stories all with unique film, photo and animated elements so we built the site using primarily javascript and CSS. When the foundation of the site was finished, we worked with our strategy team to come up with a deployment plan. Problem Solvers is a true interactive story, so we wanted to roll each chapter out individually over a period of time.

We launched the site with a hub, then released four new stories each month. Problem Solvers seamlessly integrates with Arc’teryx’s existing system while pushing the boundaries of interactive storytelling.