The Dark Knight Dive

Celebrating 80 years of Batman history and the character's induction into the Comic-Con Character Hall of Fame, we partnered with retail agency Collective, part of The Integer Group, and AT&T to create a series of tech-infused activations at San Diego Comic-Con 2019. The centerpiece of the experience is the Dark Knight Dive: a state-of-the-art, 4D VR adventure that participants experience while suspended in a skydiving wind tunnel.

After being briefed by Batman's tech advisor Lucius Fox, participants don a headset and a special batsuit, then glide through a virtual Gotham City. Feeling the power of real wind beneath them, participants' sense of reality shifts even further as Batman villain The Scarecrow's hallucinogenic fear toxin overtakes their vision.

The experience solved a key challenge for AT&T: how do you position the strength of their network (and the infrastructure that powers it) as an essential component in consumers' daily lives? Recognizing that Batman is a superhero powered by technology, the Dark Knight Dive gives consumers superpowers of their own, fulfilling childhood dreams to fly through Gotham City in the process.

In addition to the Dark Knight Dive, the 68,000 square-foot Batman Experience also included the Rogue's Gallery Rumble, a punching bag exhibition that uses projection mapping to surround attendees by onomatopoeia with every blow, and a Batcave gaming lounge furnished with decades' worth of games starring Batman himself.