Precision Run
Precision Run, a new performance-based running studio from Equinox, is on a mission to redefine treadmill running—they partnered with AREA 17 to create a bold website and native app matching this ambition.
Precision Run Website & App
Created by running specialist David Siik, Precision Run is a unique indoor running program that redefines how runners—and haters—think about treadmill training. The program’s groundbreaking method uses interval training to tailor each class to the individual runner no matter what their level.
AREA 17 created a website and native mobile app that seamlessly integrate with the program’s precision software, and sit at the hub of the Precision Run experience—from learning about the method and booking a class with the right coach to analyzing performance data and sharing it with friends on social media.
To reflect the revolutionary positioning of the Precision Run method and brand, we designed an energetic digital experience through a bold combination of typography, imagery and page transitions. We created an immersive navigation system and a dynamic page layout that is enhanced by the playful characters and inspiring kinetic manifesto photography and films created by Hugo and Marie.
Beyond elevating Precision Run and telling the brand story, the web and the app design had very functional goals. Making it easy to get to a Precision Run class was given top priority during the UX design phase. Persistent “Grab a Spot” calls-to-action on mobile keeps booking a class just one click away during the whole experience.
In the end…
As a second step of the Precision Run omnichannel solution, we launched the Precision Run native app for iPhone and Android. Beyond extending the website functionalities, the app is at the center of the Precision Run experience, capturing and visualizing the personal running data that drives the “precision” aspect of the program.