Thorne: The Frontier Within

The Frontier Within is a promotional campaign from Thorne: a health supplement company that develops high-grade, innovative formulations. It aims to get people thinking about their “inner self”, that is, the parts of the body we don’t often think about — our lungs, our brain and our heart.

Holistically, the campaign exists as an interactive digital installation, a web experience and a film that tells an artful story driven by science and data.

For Active Theory, The Frontier Within project presented an opportunity to work towards a long term passion point; using web technology to create an experience that bridges the gap between digital and physical. Our mantra of “taking the web outside the browser” in this case meant bringing it to an 18-foot monolith 4K projection in an art gallery in Chelsea, Manhattan.