2020 Digital Outlook

The digital outlook for 2020 is comprised of data collected from two studies. The Global Digital Outlook from Forrester Research and SoDA was fielded in Q4 2019. This study collected data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders.

Scott Belsky on Leadership, Collaboration, and the Power of Human Creativity

SoDA’s Executive Director, Tom Beck, recently caught up with Scott to chat about leadership in times of rapid change, what it takes for creative collaboration to thrive with remote teams, trends that are accelerating in 2020 and the importance of keeping a focused commitment to diversity, equity and inclusion for the long haul.