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Electric bike startup Cowboy came to Ueno with a prototype and a name.

Cowboy is an electric bike startup founded by three friends with a background in software engineering. Based in Brussels, Belgium, the company’s first product is a beautiful motor-assisted bicycle designed to appeal to new buyers with a more beautiful design, a lower price, and better technology than the market is used to.

Barely out of the garage, the team from Cowboy came to Ueno with a name and a prototype. Over a period of several weeks, Ueno worked closely with them on all aspects of the brand, a marketing and ecommerce website, and the app that’s a big part of the Cowboy user experience.