The Soda Academy

The Next Rembrandt

The Next Rembrandt is one of the most talked about artificial intelligence meets creativity projects

A group of art historians, researchers, data scientists and developers - led by J. Walter Thompson Amsterdam for client ING - spent 18 months to take on a controversial challenge: how to teach a machine to think, act and paint like Rembrandt.

The result is The Next Rembrandt - a 3D printed painting, made solely from data of Rembrandt’s work. The painting consists of over 148 million pixels and was created using deep learning algorithms and facial recognition techniques based on 168.263 painting fragments from Rembrandt’s oeuvre. Bringing the Master of Light and Shadow back to life to create one more painting. Only this time, data is the painter, and technology the brush.

Blurring the boundaries between art and technology, this artwork is intended to fuel the conversation about the relationship between art and algorithms, between data and human design and between technology and emotion. The story behind this unique painting and its creation is revealed in full on the project website.

The objective was to develop a site that can visualize complex technical processes with a narrow coexistence of the classic style of Rembrandt. To convey the complete story, SuperheroCheesecake used motion graphics as an essential storytelling element. The animations are used to express the tone and the high level of detail that has been applied in crafting the painting.