As many war veterans have died since the end of the second world war, there are fewer people to pass on memories and, therefore, an important part of Dutch history.
KPN, the Royal Dutch Telecoms provider, have been connecting people since the late 19th century, and felt it their duty to help connect the past with the youth of today. N=5, together with creative digital production studio Superhero Cheesecake and Pupkin Film, created Evert_45, a young Dutch boy living during the final days of WW2, to do just that.
Evert_45 tells his story on his own YouTube channel, Instagram account and website, with vlogs and photos. The story is based on real-life stories of war veterans and civilians during that time. The vlogs and posts were shared on YouTube and Instagram, over a three-week period, around 4 May – Dutch Remembrance Day. They were also made available to a wider audience on evert45.com.
A website containing a selection of Evert_45’s vlogs, photos and more, in an easy-to-follow timeline, telling his story. With auto-scrolling episodes and fluent transitions, it creates a lean-back experience, as if you are watching a movie. Sound plays an important part throughout, with a continuous soundtrack, intermitted by snippets from the vlogs and a voice-over quoting war veterans. Altogether creating an emotive and, above all, respectful representation of that particular part of Dutch history.
Evert_45 truly connected with his audience, with 1.3 million minutes of history watched by young people, over a period of three weeks. Also, Evert_45’s story will be part of the Dutch education curriculum for 2018, using the website as a portal. And the initiative has already won numerous awards, including: 2x Gold, for best functional design and best user experience, 2x Silver for best use of animation/motion graphics and best brand strategy and planning at the Lovie Awards, a Eurobest Gold for best film and Silver for digital craft, a FWA SOTD and Awwwards SOTD and three Cannes Lions including a Grand Prix.