Designing and delivering a 5 star, best-in-class, mobile app for Pride in London as a Social Value project
Pride in London is a not-for-profit, volunteer-led organization, which works to provide a platform for every part of London’s LGBTQ+ community and campaigns for freedom.
The organization was looking to improve on last year’s well-received app with a new experience for both users and the volunteers who donate their time to organize and promote the festival and parade.
Red Badger’s Social Value team offered to design and build the 2018 app as a pro-bono, open source project and encourage the tech community to get involved, build a long-term pool of volunteers and iterate on the app, rather than start from scratch each year. The app vision was to encourage the discovery of the events and help Pride goers navigate the parade.
As an open source, voluntary project, Red Badger has delivered a beautiful, functional 5-star app experience with AA accessibility standard in under 6 months. Stats include: +50% increase in app downloads vs 2017; 1,000 daily active users, +280% vs 2017; and 1,000+ hours on the app on parade day alone.