The Soda Academy

Coffee Is Not A Drug

Chernyi’s Moscow Black coffee is its own kind of drug, being marketed and sold through the Russian darknet.

In Russia, people believe that coffee is a drug and that drinking it is bad for your health. Chernyi Cooperative, a coffee company in Moscow, strived to create a campaign that turned this misconception on its head, and teamed up with POSSIBLE to do just that.

Enter the “coffee is not a drug” campaign, the first legal product advertisement on the darknet. Possible created a shop for the Chernyi Cooperative to sell their coffee on Tor, the anonymous communication network.

The shop operates at cherniyx23pmfane.onion. Once their Bitcoins or the Qiwi payment goes through, buyers receive coordinates as to the whereabouts of their stash. Confronting coffee’s illicit stereotype on a platform that is known for drug trafficking, one bag at a time.

Artem Temirov, co-owner, Chernyi Cooperative, says: “Finally, we have a reason to declare that our much-loved coffee brand is not an addictive drug.”