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School of Rock


A world class music school needed to reimagine their digital presence to attract new students and additional franchise locations as well as add some bells and whistles along the way.

School of Rock, the largest after-school music program in the United States, asked metajive to help unify the front and back-end experience of their corporate site as well as their 200+ global franchise location microsites. A complex single instance CMS with varying levels of access control helps admins and franchisees to put their best foot forward online. By creating a lead-gen oriented site metajive helped School of Rock convert new leads with less complications.

With an ever-present onboarding form and a seamless booking integration. The site features custom search functionality, a camps and workshops aggregator, IP detection that personalizes the site based on location and helps to streamline lead-gen, an instrument site quiz to drive leads, a module based blog builder and a fully built out landing page generator to help sell through unique paid campaigns. The site is also fully built out to leverage SEO and drive organic traffic both technically and through content optimization and marketing. School of Rock plans to continue to build on the site by adding localization for their global franchisees as well as integrating the ability to purchase camps on-site.

Metajive’s streamlined approach to music school signups helped increase trial conversion by over 100% since launch.