A digitally enhanced obstacle course + branded art installation gets influencers talking.
Nike’s Global Sportswear team challenged Leviathan to get the right people talking about – and testing out – the brand’s new winter line of SneakerBoots and Tech Pack Aeroloft jackets. Launched in Shanghai, the event – dubbed Test Stride – invited media and VIP influencers to experience both lines’ weatherproof benefits, first-hand.
Invented by Leviathan, hi-tech product displays guided participants to the core attraction: a 170-foot-long interactive obstacle course – complete with jagged terrain, a flooded street and barricaded alley. This competitive event used human motion to trigger visuals and track participant’s scores in real-time, while an automatic photo-capture feature displayed their victory across a vivid 30-ft-wide display.