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RBG for Good WebAR Experience

Firstborn

Supreme Court Justice Ruth Bader Ginsburg is a champion of American’s rights and freedoms—and now, you can be too.

RBG For Good is a mobile WebAR experience launched on National Voter’s Registration Day that lets users watch over and interact with a pocket-sized RBG as she fights for your rights.

Firstborn helped bring interactive AR content to mobile web browsers with the release of “RBG for Good.” Timed with National Voter’s Registration Day, the mobile WebAR experience lets users watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Keep her going strong by helping her stay fit, rested, and on the top of her game.

Unlike your typical AR experience, Firstborn built the “RBG for Good” experience to be easily accessible and enjoyed. There is no need to download an app, or scan a Snapcode—two major barriers that have previously hindered the mass adoption of AR. Instead, the interactive experience can be accessed directly through your mobile device using its web browser. Simply visit https://rbgforgood.com/ using Safari for iPhones and Chrome for Androids.

The experience also encourages users to stand with RBG by making their own voice heard. Users can sign up to vote in the upcoming election directly through the site thanks to a partnership with Rock the Vote.

An early pioneer in creating branded virtual reality experiences, Firstborn created its own AR app, Gruesome Gotham, when the ARKit was first released in 2017, and has since developed branded AR experiences for clients like Gatorade, Jägermeister, Chevron and United Technologies.

RBG for Good helped register hundreds of Americans, and counting, to vote in this year’s election while pushing the boundaries of an emerging technology platform. The WebAR experience is more accessible and frictionless than industry AR standards, without compromising on the quality and interactions that users now expect.