The Soda Academy

Buying Your House Online

Choosing and buying a new home has never been this easy.

BPD is the biggest real estate developer in The Netherlands. Choosing, furnishing and buying a house used to be complex and time consuming. Together with BPD, DEPT decided to translate the whole customer journey to a customer experience. The result: intuitive ‘area websites’ where users get all the information they need to make the right decision. Combined with the latest VR technologies, for the first time ever, it’s even possible to digitally sign a purchase agreement!

The website revolves around attractive visuals and convincing copy. Navigation from area, to neighborhood, to house is incredibly intuitive. Via a preferences quiz, potential buyers are involved in the area’s development early on. The direct link between the custom frontend and the Salesforce backend makes it possible to show real time statuses of all homes.

Extensive contact options are integrated for those who want to buy their new home with the help of an adviser. After the sale is made, the website remains the place to keep in touch with neighbors and BPD about activities or developments in the area.