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Podcast: The Journey


As a pioneering airline, KLM looked for a new way to connect with its audiences.

The Royal Dutch Airlines company wondered: would it be possible to give people a travel experience without flying them to a destination? This challenge stimulated creativity. The outcome is ‘The Journey’. A podcast about trips that changed everything.

‘The Journey’ is an original podcast by KLM Royal Dutch Airlines. It tells true stories of people who went on a journey that changed their lives for good. The series takes listeners all over the planet, from the icy plains of Alaska to dusty villages in Kenya.


The podcast has a high production value. The in-depth interviews are carefully edited into a dramatic arch. A host ensures the consistency of the story. To enrich the listening experience, the spoken word is supported by atmospheric sounds and an original soundtrack.


The underlying strategy for The Journey is built on four pillars: