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Taking a nonprofit from concept to viral informational hub

When Bluecadet first partnered with the Outrider Foundation, it was a young organization poised to enter a crowded conversation. Bluecadet worked with them to define their strategy, find their voice, and hone their message.

Bluecadet created a custom editorial pipeline—from concepting to copywriting—and tackled difficult topics to produce articles that feel fresh, honest, and authoritative. They designed versatile templates for their articles and timelines and developed unique interactive pages to draw users in.

The resulting website achieves their shared goal: get the truth out; make it approachable.

Outrider was viewed over 1.4 million times in the first month, translated into over 20 languages, and featured in major media outlets around the world.