Space Furniture


Defining a premium omnichannel experience for South-East Asia's largest retailer of contemporary design.

Lauded as a global benchmark in designer furniture retailing, Space Furniture is an exclusive distributor of the world's finest furniture, lighting and cabinetry collections. Brands like Kartell, B&B Italia and Arflex entrust Space Furniture to provide a premium experience that reflects elegance, quality and sophistication.

To coincide with the Space Furniture business transformation and a renewed focus on eCommerce, WeAreDigital was tasked with validating the role of digital for the business and its customers and then designing and developing a new digital platform. The result of which is a multi-channel sales and communications platform that showcases the very best of global design and provides exceptional, integrated customer experiences.

WeAreDigital sought to create a sharp and elevated digital experience that showcases a vast product catalogue in an immersive yet functional manner. Created with a dual purpose, the platform aims to achieve both online sales and inspire in-store visits.

In the end…

For the 2022 Webby Awards:  Best Mobile Visual Design - Winner - People’s Voice Award and Best Visual Design - Function – Honoree. Other performance metrics include:

  • 155% lift in overall revenue.

  • 119% increase in eCommerce conversion rate.

  • 145% uplift in average order value.

  • 135% growth in organic traffic.

Since starting with Space Furniture, WeAreDigital has extended the partnership, resulting in not only a new digital platform for Space Furniture but also new digital platforms and experiences for Poliform and SP01.

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