The Soda Academy

Introduction to Advocacy

The future is here and there is no need to fret! Let’s roll-up our collective agency/client sleeves and get to work. In this section, we discuss the larger trends that impact digital agencies and digital marketers. In our last edition, we reviewed the operational risks and liabilities the modern marketer should be proactively managing.

One of the largest liabilities a brand should be managing is the possibility of losing market share to smaller more adaptive brands. To counter this, every brand should adopt an innovation mindset. Digital agencies are in a unique position to help their clients do exactly that.

In this section, Jordan Eshpeter of Invoke reviews the process of welcoming and processing future trends and actually moving forward with actionable initiatives. Regardless of size, you will find a useful framework for continual evolution, while still staying focused on operational priorities.