The Soda Academy

The SoDA Report Team and Partners

Content Development

Chris Buettner
Managing Editor of The SoDA Report

SoDA Executive Director

After a career on the digital agency and publisher side that spanned 15+ years, Chris Buettner now serves as Managing Editor of The SoDA Report. He is also the Executive Director of SoDA where he is charged with developing and executing the organization’s overall strategic vision and growth plan. And with roots in journalism, the transition to lead SoDA has been a welcome opportunity to combine many of his talents and passions. After living in Brazil and Colombia for years, Chris is also fluent in Spanish and Portuguese and is an enthusiastic supporter of SoDA’s initiatives to increase its footprint in Latin America and around the world. Chris lives in Atlanta with his wife and two daughters.

Editorial Team

Sean MacPhedran, Industry Insider

Group Planning Director, Fuel

Sean is Group Planning Director at Fuel (based in Ottawa, Canada), where he currently works with clients including McDonald’s Europe, Nokia, Mattel and Lucasfilm. He specializes in youth marketing, entertainment & game development, and the incorporation of pirates into advertising campaigns for brands ranging from Jeep to Family Guy. Outside of Fuel, he is co-founder of the Ottawa International Game Conference, managed the category-free Tomorrow Awards and spent a good deal of time in the Mojave Desert launching people into space at the X PRIZE Foundation. They all came back alive.

Rob Thorsen, Modern Marketer

Managing Director, Big Spaceship

As Managing Director, Rob oversees the development of Big Spaceship’s client relationships and the disciplines of the agency that drive them. Equal parts relationship builder and creative contributor, Rob brings over 15 years of agency building expertise to the agency. His work includes launching Unilever’s AXE at BBH NY, joining Mother NY as it’s first strategist stateside, to leading several flagship accounts at BBDO NY. When not in the office, Rob is either chasing down his two children with his wife, Sarah, or chasing after cyclists he so desperately tries to keep pace with. Also, he is from the Great State of New Jersey.

Emily Bloom, Talent

Managing Director, Viget

As Managing Director, Emily is responsible for recruiting, hiring, training and retaining great people. She directly manages Viget’s recruiting events and operations teams, oversees internal communications and is a member of Viget’s executive management team. Emily joined Viget in 2007 to establish their first remote office in Durham, NC, serving in a General Manager capacity to address facilities, new business development, and service delivery. She has a Bachelor’s in Sociology (Williams College) and a Master’s in Education (Ole Miss), studied Psychology at Oxford, and was a Fulbright Scholar in New Zealand. She currently lives in North Carolina with her husband and two sons.

Kate Richling, SoDA Showcases

VP of Marketing, Phenomblue

As Phenomblue’s Vice President of Marketing, Kate Richling oversees the agency’s marketing and social media outreach, as well as its inbound marketing efforts. Previously, Richling worked in public relations, creating and executing strategies for institutes of higher education and Blue Cross Blue Shield, as well as providing social media counsel to various non-profit organizations.

The SoDA Report Production Team

Lakai Newman, Head of Production
Jessica Ongko, Designer

The responsive version of The SoDA Report was developed with a variety of solutions from the Adobe Creative Cloud.

  • Adobe Creative Cloud


    Lead Organizational Sponsors

  • Adobe
  • Microsoft

    Cover Design

  • Vasava
  • Web Development

    Rain Agency
  • Content/Production

    SoDA - The Digital Society

The opinions and viewpoints expressed in the articles in this publication are those of the authors, and do not necessarily represent or reflect the opinions or viewpoints of SoDA.