The Soda Academy

From the SoDA Board Chair

Tony Quin, Chairman of the Board, SoDA & CEO, IQ

Tony Quin

Thank you for viewing the final 2015 edition of The SoDA Report.

As we charge into 2016 with a perennially complex, challenging world surrounding us, we can be sure of a few things:

  • The influence of technology and digital channels continues to grow at warp speed.
  • Consumers everywhere want innovation and they also want brands to make life easier and richer for them.
  • And every December, the second edition of our organization’s biannual trend publication, The SoDA Report , is released.

Published twice a year, The SoDA Report is the world’s leading trends snapshot for digital marketing in its many forms. The most recent report racked up over 350,000 views and downloads from around the world.

A quick word about the phrase “digital marketing.” Today it means almost every activity within organizations which touches their consumers, from advertising to product innovation to customer experience. It’s the same for our members at SoDA, whose work defies easy labels in this era of change.

Like its predecessors, this edition of The SoDA Report brings together insights and predictions from the luminaries of the digital marketing world. To read a quick overview of the highlights of this report, see the introduction by SoDA Executive Director Chris Buettner that follows.

For those of you who aren’t familiar with SoDA, we are a 10 year old network of digital agencies, leading production companies and digital innovators from all over the world. Membership is by invitation only, with only 14% of those companies considered being voted in. The result is an organization made up of the most celebrated and recognized companies in the digital marketing field.

In the last year, SoDA has grown to 110 members in 40 countries on six continents. Our work to bring together the leaders of these trail blazing companies continues apace. In October, we launched The SoDA Academy in New York.

This invitation only educational event drew over 300 senior digital executives from all over the globe to Pratt Institute in Brooklyn. The mission was nothing short of reinventing professional education in our field. In 2016 SoDA will be expanding this ground-breaking initiative, and launching many new activities. We invite you to stay connected to SoDA activities and to sign up for our communications, including future editions of The SoDA Report at

Thank you for taking the time to dig into this treasure trove of insights. We hope you will share it with your colleagues and networks and look forward to your feedback.

Best wishes for a Happy New Year and successful 2016,

Tony Quin
Chairman of the Board, SoDA
CEO, IQ Agency